The current pandemic scenario and rising usage of the internet have brought about major changes in the business industry. When people are afraid to step out, businesses have started reaching their homes through mobile phones. All businesses big and small have started shifting online to sell their products.
This has opened up a lot of opportunities for new and existing businesses alike. From grocery stores to medical consultation and from clothes to toy stores, everything is available on our phones. If you haven’t set up your online business already, now it’s a perfect time!
There are two major ways to shift online:
- Registering as a seller on any E-Commerce site and
- Setting up your own website
Now, registering as a seller on any E-Commerce website might not be an option for every business and it is not that profitable either. Therefore, it is better to create your own website.
Let us have a look at 4 major benefits of having a website for your business:
1- 24/7 Accessibility for Customers or Clients
When you set up a website for your business, you get a 24/7 presence globally. Any of your customers or clients can access your website at their convenience and they do not need to adjust their busy schedules as per your timings.
Additionally, the customers can easily find your business online by just searching your name. These added conveniences to the customers and clients drive conversion as they can place their orders even during their office hours or at midnight from the comfort of their beds. There is absolutely no restriction for time and place.
2- Branding and Credibility
One of the most important benefits of creating a website for your business is the fact that you get to focus on the branding of your business. This, in turn, not only increases recognition among your customers but also builds credibility.
3- Better Marketing and Increased Sales
The importance of having a website for your business is not limited to promoting your products on the website but you also get a chance to push your products on Search Engine Rankings and on various Social Media Channels.
When you run your business online, you incur a lot of money to buy or rent the premises, maintain the office or shop, buy machinery and equipment, hire staff, etc. However, you do not need to pay for any of these expenses when your business is online. Building your website is a one-time investment. For hosting and domain, you just have to pay a fragment of your rent on a yearly basis.
Additionally, the money spent on Digital Marketing is way too less than that spent on traditional marketing techniques. So, you do the math!
These are the four major benefits of having your website and there are multiple other advantages like consumer insights, competitors monitoring, wider reach, targeting area-specific customers is easy, a great medium for engagement between you and your clients, etc.
While all this seems enticing, the main issue is to build a dynamic website. You might come across many people and teams who claim to provide a website that gives the best possible ROI (Return on Investment). However, not all of them are able to deliver their claim. This is where Start Metric Services comes in.
Our team of experts will provide Website Development Services that will exceed your expectations to deliver a website you could be proud of.