Introduction
Gone are the days when we struggled to identify how to market products or services for a business entity. Thanks to this Digital Marketing era, that is playing a vital role helping business owners to market and promote their products or services on a wide scale of online platforms.
The digital marketing has made the world look like a tiny place where word of mouth or a publicity spreads like a wild fire. Having said that it becomes even more important for the business owners and other stakeholders to identify which technique of theirs resulted in making their product reach to their specific client in a stipulated period of time. There are various dimensions of digital marketing, but the core includes Search Engine Optimization, Pay Per Click (PPC) and Social Media Marketing.
The Search Engine Optimization is the dimension that all businesses must consider as key for the promotional activities.
In this blog, we are going to showcase those tools that will help you track the SEO activities you have been doing with an objective of promoting your products or services.
Tools that will help you track the SEO activities
Google Webmaster
A website when created, needs monitoring. What does this line mean? For giving a seamless user experience, business owners and other stake holders have to monitor website each and every aspects like Coverage Issues, Performance of the website when the user carries out search operations, backlink status and guide to improve your performance in Google search. One tool that can help the business owners to understand the website health status is this Google Webmaster.
This tool is offered free of charge by Google and you can visit the following link https://search.google.com/search-console to setup your account for your website.
Google Analytics
Every business owner carries a dilemma as to what he can offer to his “prospective customers” without knowing their habits or behavior or taste.
When a “prospective customer” visits a website, it has to be treated in the same order when he/she visits the business establishment. This means, he/she needs to be greeted, conversation to be initiated, their behavior, taste or habit to be identified and then the right product can be showcased to them.
When the customer visits a website, this becomes challenging and that is where “Google Analytics” come in to play.
The “Google Analytics” is also a free tool offered by Google to help you analyze data for your business in one place which in turn helps the business entity to optimize the product or service for delivery in exchange of gaining better user experiences and driving sales.
Visit here to set up your account – https://marketingplatform.google.com/about/analytics/
MozBar Chrome Extension
Moz is a third party tool to analyze your website information quickly like Page Title, Description, PA, DA, Spam Score and other things.
Add extension – https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Ahrefs – Backlink Analysis Tool
Ahrefs is the best tool to analyze Organic traffic research, Backlink analysis and Paid traffic research. You can use this tool to pay some amount of money and get more depth insights of website.
Visit here to know more – https://ahrefs.com/
Just remember that SEO success doesn’t happen overnight. The longer you stick with it, the more benefits you’ll see.
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