SEO Trends For 2021
Search Engine Optimization, which is commonly known as SEO, plays a significant role in the success of a company. Attracting traffic, building a solid PR, and giving you an edge over your competitors are just a few reasons that make SEO such an important tool for businesses. But just having an SEO strategy is not enough. In fact, you need to have the right strategy that will help your business to grow. Here are some SEO trends for 2021 that you need to be aware of.
Voice search
The year 2020 saw users opting for voice search and the trend will continue in 2021. It has been estimated that around 27 percent of the people world over are using voice search. This is a significant percentage of the global population. Given the many benefits of voice search, the percentage of people using this technology will see a sharp increase in the next few years. Voice search owes its success to the increasing use of smart phones and introduction of new technologies like Alexa, Siri, and others. But to get the best results out of voice search you need to opt for keywords that are long and do not sound artificial. In fact, try to make the keywords as conversational as possible. Also create content that is not only simple but is appealing and solves the queries of your users.
Mobile-friendly
The mobile phone has become a sort of minicomputer and most people are relying on it for content consumption. So, it is important that your website is mobile-friendly. A desktop version will not work well on a mobile phone. This may compel your users to look for other mobile-friendly websites which will be bad for your business. So, to attract maximum traffic, make your website mobile-friendly. You can use the Google’s free mobile-friendly test. This is an effective tool and will help you determine how easily your users will be able to access your website on their mobile phones. A simply designed, fast and responsible website is what appeals to the users.
Long-form content
Many are of the impression that short content attracts more users as it takes less time to read them. But this trend is changing and 2021 will see more websites opting for long-form content. It has been estimated that long-form content gets more shares and traffic. This may sound good but with long-form content you must be very careful. An insipid long essay form content without any subheads will be a big turnoff. So, try to break down the content with relevant and interesting sub heads. This will help the users to easily scan through the article. Second, the content should have meaningful information. Do not beat around the bush just to increase the length of the content. Also, include the share button so that people can share the article with friends or colleagues. Though long form content will attract traffic, but this does not undermine the importance of short-form content. Both are effective. For the best results you need to determine which type of content will suit your audience.
Featured snippets
As mentioned in the subhead above, short-form content is equally relevant. You can effectively use featured snippets to get your website ranked on Google’s first page. Most of you must have seen short snippets at the top of Google search results. These are known as featured snippets. But what exactly makes featured snippet such a useful tool? In a nutshell they provide all information to users and searchers. Featured snippets are in various formations like Q&A, bullet-point, images, product prices and many others. These snippets help users to get instant answers to their questions. Therefore, to stay ahead of your competitors, address your strengths in a few words. And there is no better way of doing this than with featured snippets.
Video
Visual content is more persuasive than written content. People usually remember what they have seen for a much longer time than what they have read. So, to give your website a much wider reach and attract more users, try to include some videos. Just making a video with the relevant information and loading it on the website will not work. There are thousands of videos on YouTube and other social media channels. You need to make your video unique. This will give you an edge over your competitors. This can be done by giving a description of the video with the relevant keywords and the detailed information within a few lines as possible. So do your homework well, get to know the popular keywords in use and try to make the description as user-friendly as possible. These simple techniques, along with a compelling video will work in favor of your website.
The more traffic you will get, the more successful will be your website or business. And this is only possible if you know how to effectively use Search Engine Optimization. SEO is one of the most effective tools and websites or companies that have not yet included SEO in their business strategy are missing out on opportunities. But apart from having a sound SEO structure in place it is also important to know what trends are currently prevailing in the market. Technology upgradations are taking place on a regular scale and in the current context, outdated SEO techniques will not be very effective for businesses and websites. Hopefully, the above-mentioned latest SEO trends will help you structure and streamline your website in a much better way.
If you are planning to include SEO in your business strategy, you need to partner with the right companies like Startmetric. Our professional team will help you start an efficient SEO which will enable your website to grow.
Related Blogs:
Must Use These Tools to Track SEO Success
