Taking a deep dive to understand how SEO affects your business and digital marketing campaigns.
Do you think SEO is just a hyped-up term used by digital marketers across the globe? If yes, you must read this article because this is going to change your opinion once and for all.
First of all, let us get the basics out of the way:
What is SEO?
SEO or Search Engine Optimization basically refers to optimizing your website and web pages to improve your rankings on search engines like Google, Bing, Yahoo, Duck Duck Go, etc. However, with the ever-increasing use of social media, SEO has broadened its scope to encompass social media channels as well.
For example, you can also optimize your social media pages and profiles so they appear at the top when someone searches for products or services relevant to your business.
It is important to note that SEO is not a one-stop destination. It is an ongoing process that should continue throughout the lifespan of your business. Moreover, Search Engine Optimization is also not about following certain steps, but it rather involves multiple aspects and processes that must be taken care of. It is better to hire the best digital marketing company in Hyderabad to do all this for you.
In short, Search Engine Optimization is all about improving the ranking of your business for certain keywords so you can reach out to your customers at key moments. Now, you might be wondering:
What are Keywords?
Let us suppose that you are looking for the best SEO service provider in Hyderabad.
What will you do?
You will either go on any search engine like Google or any social media platform like LinkedIn, Medium, etc. Then, you will search for “SEO services” or “SEO service provider”. Right?
The phrases, “SEO services” and “SEO service provider” are the keywords.
Let us explain!
Suppose that Mr. Oslo needs a collar for his golden retriever, Bruno. He logs on to a search engine of his liking and types “Dog collar”.
Now this term, “Dog collar” is the keyword that multiple dog collar sellers and SEO services in Hyderabad are trying to rank for.
Mr. Oslo doesn’t have the time and patience to look until the 10th page of the search results for a dog collar. So, he will only click on the few results on the top, which means the rest of the websites will not even get a chance to sell anything to Mr. Oslo.
Every person, who is searching for anything on the internet, is like Mr. Oslo. No one has the time to even click on the fifth or sixth page. You would not even go to the third or fourth page while looking for a specific product or service. The same goes for your audience.
However, ranking for prominent keywords like “Best SEO company in Hyderabad“, “SEO services”, and “Dog collar” is quite difficult because all the big brands are already targeting these keywords, and are probably spending a lot of money and resources to rank for these keywords. Therefore, it is better to include long-tail keywords in your content. We know the question that has cropped up in your mind. Is it something like this:
What are Long-Tail Keywords?
Long-tail keywords are the specific phrases that people search to narrow down the search results. From the above examples, instead of searching for a “Web Content Writer”, you can be very specific and look for “SEO services near me“. This will make your search easier. Only the SEO vice providers within a certain area, who have included this keyword somewhere in their content will appear among the top results.
In the case of Mr. Oslo, he can directly search for “Dog collar for Golden Retrievers” instead of “Dog collar”. This way, he would not have to look at too many options. However, all the sellers will have to incorporate this keyword somewhere in their content to ensure that they rank for this specific search.
What happens is that the number of people searching for long-tail keywords is relatively much lower than people searching for general keywords, and therefore, targeting these people becomes much easier. All the professional SEO services in Hyderabad are targeting long-tail keywords.
There are multiple other factors that you need to know about Long-tail keywords, but let’s save that for another day.
Don’t tell us that you are thinking:
Is SEO All About Content?
The answer is a big fat “No”. As stated earlier in this blog, SEO involves a lot of other factors too. As a No 1 SEO company in Hyderabad, we can say that it is all about optimizing your website and other web pages completely to improve ranking in search results. The main aspects that SEO encompasses are listed below:
- Web Designing
- Web Content
- Graphics
- User Interface
- User Experience
- Indexing
- Technical Aspects
- Backlinks and
- Much more
The point is simple: Search engines are smart and their algorithm is set in a manner that they only rank websites that offer value to the visitors. Therefore, multiple factors like the speed of the website, grammar, images, user experience, etc. are all considered by the best SEO services in Hyderabad.
Now, with that settled, let us focus on what you actually came for:
Why do you need SEO for your business?
We all know that the main goal of SEO is to improve the ranking of your website on search engines. Better ranking means that you can easily achieve your short-term and long-term business goals in a highly saturated market. Moreover, it also helps you to achieve your digital marketing goals like more clicks on the website, increased sales, or retargeting.
In simple words, SEO supercharges your promotional efforts. Let us understand why SEO is important for your business in detail:
Nothing Generates Organic Web Traffic Like SEO
We want you to consider this:
Mr. Oslo was looking for a dog collar, and he will surely click on the top few results. Right? The same goes for every other person on the internet.
Now, suppose that a random digital marketing agency in Hyderabad is running a social media campaign to drive more traffic to your website. Would it bring the same results as SEO? No, because SEO allows you to reach out to the customers who are actually looking for your product or service instead of a random bunch of people who might or might not need what you have to offer.
SEO allows to reach the customers at a crucial point in their buying cycle and it makes all the difference.
Just imagine yourself looking for some designer shoes on any search engine. Would you not visit the websites to check out the products listed on the website?
Now, let’s say that you see an advertisement or a post on your social media feed urging you to visit the website to get a discount on bean bags. On a scale of 1 to 10, how likely are you to visit the website when you don’t even like bean bags?
That’s the point!
SEO Makes Your Brand More Visible to the Customers
When the No 1 Digital Marketing Agency in Hyderabad works on your SEO strategy, your website starts appearing in multiple search results. This increases the visibility of your brand.
When people notice the link to your website often, they start recognizing your brand. Ultimately, it also helps you in building brand awareness and brand recognition.
Are you not aware of brands like Business Insider, Wired.com, The Guardian, or Medium? These brands might not have to do anything with you but you still know them. That is the power of SEO.
SEO Drives More Conversion
When your SEO is top-notch and your website ranks on search engines, the traffic on the website goes up. Among the people landing on your website, a significant few of them will end up purchasing your product or service.
It is because your website is appearing at the exact same moment when the customers need what you offer. So, the chances of conversions will spike up automatically.
Improving Trust and Credibility Becomes Easier
When the visibility of your website increases over time, the viewers begin to trust you. Even if the users decide not to click on your website for the first few times, they will start clicking on your website eventually.
Would you not trust a brand that appears on top of several search results?
At the same time, it also builds credibility for your website. Here is a quick question: Will you click on a website that ranks on search engines or would you rather click on a random link that you came across on your social media feed? That’s the whole perspective!
If you need SEO or digital marketing services in Hyderabad, feel free to get in touch with us. After all, why would you trust anyone but the best?
So, what are you waiting for? Get in touch with us!
