September 28, 2023
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In a world where everyone lives online and around 90% of mobile internet time is utilized by apps, it is only practical to tap into this world to convert these users into your customers. However, many businesses already know this and there is a stark competition fueled by multiple complexities.
So, how will you be able to make your mark in such a competitive scenario? This is where we come in to help you reach the right audience with app store optimization strategies that generate a high ROI.
Ranking on the app store is not as easy as it sounds. Multiple steps are involved in the process to improve the rank of your app. For example: setting up an apt title, adding an honest yet enticing description, proper keyword research, selecting the right icon, including the best screenshots and videos from the app, etc.
Additionally, you also have to focus on the rating and reviews of your app and external promotion. Launching frequent updates also helps. As one of the leading app store optimization services, we can help improve your ranking on the app store.
Be it the iOS App Store, Google Play store, or any other app store; all of them determine search results based on the descriptions of the apps coupled with other metrics. Although, different stores might have different criteria (like iOS allows 100 characters whereas, Play Store gives 4,000 characters) you need the right keywords to appear in search results. Therefore, our first step in the ASO marketing process is keyword research! We use best-in- class tools and resources to analyze your competitors while also finding out the language of your targeted audience and the keywords they are searching for.
Based on our keyword research and analysis of your competitors and targeted audience, we come up with the most attractive yet spot-on titles for your app. Secondly, and most importantly, we draft a creative app description that precisely tells users what the app is about. Next, we incorporate the most effective keywords into the app description.
When your App appears in the search result of the app store, the first thing that users notice is the logo of your app. So, the first impression depends on your logo. Your logo is the identity of your brand and it should be unique and recognizable. We help you come up with a creative logo that identifies with your app and its offerings.
You have to include screenshots and videos from your app to offer your users a little sneak peek into the user interface (UI) of the app and what it offers. It is important to select the screenshots carefully because you want your users to become curious and excited to download the app.
The name of the publisher also has a huge impact on driving downloads and increasing the searchability of the app. For example: if you have used a gaming app by a certain publisher and liked it, you are more likely to download more apps from that publisher. The same goes for your audience. Therefore, it is better to select a credible name that aligns with the type of apps you create.
Would you look for tomatoes in a medical shop? Of course, not! Similarly, no one would like to click on a book reading app in the music category. The category of the app is an important part of the app store optimization process. Therefore, it is necessary to select the category that aligns with your app.
Will you ever download an app that has received too many negative reviews and has an overall rating below 2.5? Not at all, right? On the contrary, you will be happy to download an app with 4+ ratings and good reviews. The same goes for your audience. It was important to maintain positive reviews and good ratings to ensure that users don't feel hesitant while downloading your app.
The rating of your app majorly depends on two factors. They are:
So, your first step should be to enhance these. Then, you can move on to the tricky part where you have to come up with techniques to make your users give you a rating by setting up reminders. You can also offer some reward in exchange for a rating. Alternatively, you can get in touch with us and we will help improve your ratings.
On the contrary, getting positive customer reviews is not as tricky as you might think. Contrary to general belief, if your app is good enough, the users will be happy to leave a positive review. Moreover, you can also incentivize or nudge the most engaged and hooked users to leave feedback.
Ensure that user experience is your top priority. Also, make sure that too many ads should not pop up on the app. In addition, frequently improving your app based on feedback and reviews also helps.
While all of the above steps will increase the number of downloads, retaining those users will be another story. Developing a perfect app is only the first step. You will need to constantly work on feedback from users to enhance the user experience. Moreover, adding personalization and rolling out frequent updates will also help.
You can boost the visibility of your app either through ASO or paid promotion. While paid promotions are the fastest way to achieve visibility, your app is visible for a limited span of time; that is during the campaign. On the contrary, ASO helps you to achieve sustainable visibility. Startmetric Services offers best-in-class app store optimization services that boost the visibility of your app and drive actual results.
ASO allows you to reach out to a targeted audience that is looking for an app similar to yours or might have shown similar interests. Only a dedicated ASO team like Startmetric Services can help you reach the right audience. From descriptions to crucial features and from the right keywords to the perfect strategy, you will need it all to achieve your short-term and long-term expectations from the app.
ASO, if done right, will make your App visible in front of your targeted audience and spike their interest and curiosity. This, in turn, will escalate the number of downloads organically. All you need to do is to formulate and implement the right strategy and update it from time to time to keep up with the current trend. If you find it overwhelming, feel free to get in touch.
If your ASO marketing is on point, you will gain a lot of users and engagement on your app. Now, if you show ads on your app, this means that you can easily generate a lot of revenue. Additionally, if you offer paid services or tools on your app, the increased numbers will result in increased revenue.
If you promote your app through paid promotions, you get visibility for a limited period of time after which you feel like investing more to maintain the visibility. However, in this case, you might not be able to generate a high ROI. On the contrary, app store optimization is a much better option because it offers your sustained visibility at a much lower cost.
The "search" feature is the top method to discover new apps and this is one of the main reasons that ASO should be your top priority. ASO makes your app visible in front of the audience searching for a particular niche or category.
ASO enables you to reach out to a global audience instead of being restricted to the local boundaries. In fact, it acts as one of the most reliable tools for global expansion.
The process of increasing the visibility of your app on the app store to increase the number of downloads organically is called ASO or App Store Optimization. At Startmetric Services, we have a team of experienced ASO marketing experts who have been in the industry for long enough to know how to increase the number of downloads. Additionally, we also focus on improving the ratings and ranking of your app.
There are 3 primary goals of App Store Optimization:
ASO and SEO are not the same. Here are the key differences that you should know:
Core optimization elements of App Store Optimization
Most of the bad reviews are either due to a bad User experience or because the users don't understand how to use certain features. Now, as the owner of the app, it is your responsibility to accept your mistake and assure your users that you will fix the problems. In the latter case, you must guide the user through the right steps to use your app properly.
Lastly, when you have resolved the issue, you can go back to the review and reply to the user that you have fixed the problem. These simple steps will establish your app as trustworthy and users will be willing to download it.
It is true that most users do not even bother to read the description. Instead, they prefer to look at the preview video and screenshots of your app to determine whether they wish to download the app or not. However, app store algorithms scan the description of your app to determine its rankings. Therefore, it is very important to optimize your app description leveraging appropriate keywords.
Startmetric Services is the best app store optimization services with a dedicated team of experts who boost the rating, ranking, and downloads of your app. Our aim is to generate high ROI for our clients through effective email marketing strategies that work.
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