According to a Nasdaq report, it is estimated that 95% of the purchases will be through ecommerce stores by the year 2040. Now, this is the perfect opportunity for you to open an e-commerce store. In this blog, we will share 13 simple and easy steps involved in the Ecommerce Website Development Process.
Steps involved in the Ecommerce Website Development Process:
1 – Decide Your Product
The first and most important step is to determine what you wish to sell. Once you know what you wish to sell, the other steps will become much easier to follow and you can align your steps according to the product you decide to sell.
2 – Figure Out Your Ecommerce Business Model
Once you know what you wish to sell, it is time to decide whether you wish to sell your product to other businesses (a B2B model) or to individual customers (a B2C model). You should be very careful while making this choice because what seems perfect for an individual might not be as effective for a business organization.
3 – Know Your Audience
You must also determine your target audience before you start building a website because it will give you enough time to plan your digital marketing strategies accordingly.
4 – Choose a Name for Your Business
You already know the importance of branding and determining a unique name. Try to come up with a name that is short, quirky, and easy to remember.
5 – Purchase a Domain Name
The first thing that you have to do after deciding a name for your business is to purchase a matching domain name. If such a domain name is not available, someone by that name already exists. This means you have to repeat step 4.
6 – Figure Out Branding for Your Business
Brands like Burger King, Ferrari, Google, Samsung, etc have established a close connection with their consumers because of their iconic logos, visual identities, and social presence. This is collectively called Branding. You have to visualize how you wish to represent your brand.
7 – Find the Perfect Ecommerce Platform
There are multiple options for an ecommerce platform. Some of the most popular names include:
- Magento
- Shopify
- WooCommerce
- BigCommerce
- Wix
- 3dCart
- Prestashop
- Weebly
- Squarespace
- Volusion
You will have to do a bit of research to choose a platform that aligns with your requirements and offers a better representation of your product and business.
8 – Plan a Content Strategy
A website with dynamic content appeals to the audience and also helps in conversion and sales. Planning a content strategy helps you to maintain consistency on your website. It further drives better results through social media marketing organically.
9 – Learn Search Engine Optimization
It is one of the important phases of ecommerce website development. We recommend you learn how to optimize your website to get better rankings on various search engines. Through SEO or Search Engine Optimization, you can optimize your content while developing your website and save a lot of time during the development process.
10 – Define Product Categories
You should define the categories and assign products to each category depending on their purpose, usage, and features.
11 – Take Clear Pictures of Your Product
You need to share pictures of your products on your website. Multiple pictures that are detailed and clear will be great.
12 – Write Catchy Product Descriptions
Write product descriptions that grab attention and then compel the user to buy your product. Practice well to master this art!
13 – Find the Right Shipping Software
Just sorting all the above is not enough. Choosing a shipping software is also important because you have to deliver your products as well.
We Love to Help Entrepreneurs Like You
Start Metric Services provides all-round solutions covering every ecommerce website development process. Fee free to get in touch with us!
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