Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales
The main goal of every ecommerce store is ‘more sales’. This is where the ecommerce marketing strategy comes into the picture. We try our best to get the basics right and devise a perfect strategy but the results are not satisfactory. However, this can be changed! In this article, we will discuss 17 actionable and effective tactics to drive more sales.
1- Upsell
Updating is the process of selling more than the customer wanted to purchase. You can sell additional products or offer an upgrade.
2- Use Instagram
Instagram has more than 500 million active users, and this, a better platform for Social Media Marketing. Leverage this to conversions by offering valuable content to the users.
3 – Get Rid of Abandoned Carts
Abandoned cart means money lost. The best way to reduce the number of abandoned carts is push notifications and recovery email campaigns.
4 – Facebook Store
If you are looking for the answer “how to grow ecommerce business”, you should open a Facebook store and integrate it with your ecommerce store and you’re good to go.
5 – Get More Email Subscribers
Emails offer an intimate interaction when many posts get lost in the jungle of notifications. Capture more subscribers for your email to better market your products.
6 – Improvise Email Campaigns
Just getting subscribers isn’t enough. Your email campaigns should be dynamic enough to grab their attention and compel them to take action.
7 – Wishlist Reminders
People love to wishlist their favorite products. Send them regular reminders to purchase those products.
8 – Focus on UI
Your customers should be able to find what they are looking for. Your website designing must have a good UI.
9 – Leverage Live Chats
Live chats, an integral part of a good ecommerce marketing strategy, are capable of engaging users.
10 – Anticipate Future Sales
Samsung focuses more on the products that are high in demand and this results in more profit. You can do the same. Try to understand the market trends and customer preference and anticipate which of your products will make more sales. Manipulate your product line accordingly.
11 – Go for Content Marketing
Use the power of content to build a connection with your audience. Blogging regularly is good but podcasts, guest posts, guides, videos, etc.. are also an effective means of reaching out to your audience.
12 – Personalize
Every customer cherishes a personalized experience and it can boost sales tremendously.
13 – Embrace User Generated Content
If you are keen to know, “how to increase sales ecommerce website”, you must understand how valuable UGC or User Generated Content is. More than 50% of customers trust reviews by other users and their peers. Why not leverage it to your advantage?
14 – Think Locally
Try to figure out which areas or localities have the largest concentration of your customers. Target them and run a marketing campaign for those specific areas.
15 – CRO
Conversion Rate Optimization or CRO is the practice of optimizing your website and pages to drive more conversions. It helps you understand your problem areas and you can experiment to see what works better.
16 – Mobile-Friendly Website
Your Ecommerce website should be well optimized to be used on a mobile phone because let’s face it, most of the users will use their smartphone to scroll through your store.
17 – Rewards
Always reward your loyal customers through discounts, freebies, and additional benefits. This will encourage them to spend more and refer your store to their peers.
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